*, *::before, *::after { box-sizing: border-box; }
        :root {
            --canvas: #F8F7F4;
            --canvas-soft: #EFEEE9;
            --cream: #FFFFFF;
            --ink: #1A1A1A;
            --ink-soft: #5C5C5C;
            --muted: #9C9C9C;
            --muted-light: #C4C3BE;
            --hair: #E5E4DF;
            --hair-soft: #EFEEE9;
            --pink: #C8693E;
            --pink-deep: #A65530;
            --pink-soft: #F5E2D6;
            --surface: #FFFFFF;
            --serif: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif;
            --sans: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif;
        }
        html {
            scroll-behavior: smooth;
            scroll-padding-top: 104px;
        }
        body {
            margin: 0;
            font-family: var(--sans);
            background: var(--canvas);
            color: var(--ink);
            line-height: 1.55;
            font-feature-settings: 'ss01', 'ss02';
            -webkit-font-smoothing: antialiased;
            -moz-osx-font-smoothing: grayscale;
            overflow-x: hidden;
        }
        h1, h2, h3 { font-family: var(--serif); color: var(--ink); line-height: 1.1; margin: 0; font-weight: 700; letter-spacing: -0.02em; }
        h1 { font-size: clamp(36px, 5.6vw, 62px); font-weight: 700; }
        h2 { font-size: clamp(28px, 4vw, 44px); font-weight: 600; }
        h3 { font-size: clamp(18px, 2.2vw, 24px); font-weight: 600; }
        p { margin: 0 0 16px; color: var(--ink-soft); }
        a { color: var(--ink); text-decoration: none; transition: color 0.2s; }
        a:hover { color: var(--pink); }
        img, svg { max-width: 100%; display: block; }
        ::selection { background: var(--pink); color: #fff; }

        .wrap { max-width: 1280px; margin: 0 auto; padding: 0 32px; }
        @media (max-width: 640px) { .wrap { padding: 0 20px; } }

        /* ========== Editorial labels ========== */
        .eyebrow {
            font-family: var(--sans);
            font-size: 12px;
            letter-spacing: 0.18em;
            text-transform: uppercase;
            font-weight: 500;
            color: var(--muted);
            display: inline-flex;
            align-items: center;
            gap: 10px;
        }
        .eyebrow::before {
            content: "";
            display: inline-block;
            width: 24px;
            height: 1px;
            background: currentColor;
        }
        .section-num {
            font-family: var(--serif);
            font-size: 14px;
            font-style: italic;
            color: var(--muted);
            letter-spacing: 0.02em;
        }

        /* ========== Navigation ========== */
        .nav {
            position: sticky; top: 0; z-index: 50;
            background: rgba(248,247,244,0.85);
            backdrop-filter: saturate(160%) blur(14px);
            -webkit-backdrop-filter: saturate(160%) blur(14px);
            border-bottom: 1px solid var(--hair);
        }
        .nav-inner { display: flex; align-items: center; justify-content: space-between; gap: 18px; padding: 18px 32px; max-width: 1280px; margin: 0 auto; }
        @media (max-width: 640px) { .nav-inner { padding: 16px 20px; } }
        .brand {
            display: inline-flex;
            align-items: center;
            gap: 10px;
            color: var(--ink);
            font-family: var(--serif);
            font-style: normal;
            font-weight: 700;
            font-size: 20px;
            letter-spacing: -0.01em;
            min-width: 0;
            text-decoration: none;
        }
        .brand svg { width: 26px; height: 26px; color: var(--pink); flex-shrink: 0; }
        .nav .brand span {
            display: block;
            white-space: nowrap;
        }
        .brand:hover { color: var(--ink); }
        .nav-links { display: flex; gap: 36px; font-size: 14px; }
        .nav-links a { color: var(--ink-soft); font-weight: 400; }
        .nav-cta {
            display: inline-flex; align-items: center; gap: 10px;
            font-size: 13px; font-weight: 500;
            padding: 10px 20px; border-radius: 999px;
            background: var(--ink); color: var(--canvas);
            letter-spacing: 0.04em; text-transform: uppercase;
            flex-shrink: 0;
            white-space: nowrap;
        }
        .nav-cta:hover { background: var(--pink); color: #fff; }

        /* Hamburger toggle — hidden on desktop, visible below 860px */
        .nav-toggle {
            display: none;
            background: transparent;
            border: 1px solid var(--hair);
            border-radius: 999px;
            width: 40px; height: 40px;
            align-items: center;
            justify-content: center;
            cursor: pointer;
            color: var(--ink);
            padding: 0;
            flex-shrink: 0;
        }
        .nav-toggle svg { width: 18px; height: 18px; display: block; }
        .nav-toggle .icon-close { display: none; }
        .nav-toggle[aria-expanded="true"] .icon-open { display: none; }
        .nav-toggle[aria-expanded="true"] .icon-close { display: block; }

        @media (max-width: 860px) {
            .nav-toggle { display: inline-flex; order: 2; }
            .nav-cta { order: 3; }
            .brand { order: 1; }
            .nav-links {
                order: 4;
                flex-basis: 100%;
                flex-direction: column;
                gap: 4px;
                padding: 8px 0 6px;
                border-top: 1px solid var(--hair);
                margin-top: 12px;
                display: none;
            }
            .nav-links a {
                padding: 12px 4px;
                font-size: 15px;
                border-bottom: 1px solid var(--hair-soft);
            }
            .nav-links a:last-child { border-bottom: none; }
            .nav.open .nav-links { display: flex; }
            .nav-inner { flex-wrap: wrap; row-gap: 0; }
        }

        @media (max-width: 600px) {
            .brand { font-size: 20px; gap: 10px; }
            .brand svg { width: 20px; height: 20px; }
            .nav-cta { padding: 9px 14px; font-size: 12px; letter-spacing: 0.02em; }
        }
        @media (max-width: 380px) {
            .nav .brand span { max-width: 140px; overflow: hidden; text-overflow: ellipsis; }
            .nav-cta { padding: 8px 12px; font-size: 11px; }
        }

        /* ========== Hero ========== */
        .hero { padding: clamp(20px, 3vw, 48px) 0 clamp(48px, 8vw, 120px); position: relative; }
        .hero-grid {
            display: grid;
            grid-template-columns: minmax(0, 1.05fr) minmax(0, 0.95fr);
            gap: clamp(32px, 5vw, 80px);
            align-items: center;
        }
        @media (max-width: 960px) {
            .hero { padding: 20px 0 0; }
            .hero-grid { grid-template-columns: 1fr; gap: 48px; }
            .hero-collage { display: none; }
        }

        .hero-lead { padding-top: clamp(0px, 2vw, 24px); position: relative; z-index: 1; }
        .hero-eyebrow { margin-bottom: 40px; }
        @media (max-width: 640px) { .hero-eyebrow { margin-bottom: 20px; } }
        .hero h1 {
            margin-bottom: 32px;
            overflow-wrap: break-word;
            font-weight: 400;
        }
        .hero h1 em { color: var(--pink); }

        .hero-sub {
            font-size: clamp(15px, 1.5vw, 18px);
            color: var(--ink-soft);
            max-width: 540px;
            line-height: 1.6;
            margin-bottom: 40px;
        }
        .hero-meta {
            display: flex;
            gap: 0;
            margin-bottom: 44px;
            border-top: 1px solid var(--hair);
            border-bottom: 1px solid var(--hair);
            padding: 18px 0;
        }
        .hero-meta > div { flex: 1; padding: 0 16px; border-right: 1px solid var(--hair); }
        .hero-meta > div:first-child { padding-left: 0; }
        .hero-meta > div:last-child { border-right: none; padding-right: 0; }
        .meta-big { font-family: var(--serif); font-size: clamp(22px, 2.6vw, 32px); line-height: 1; margin-bottom: 6px; color: var(--ink); }
        .meta-sm { font-size: 12px; color: var(--muted); letter-spacing: 0.04em; text-transform: uppercase; }
        @media (max-width: 640px) {
            .hero-meta {
                display: grid;
                grid-template-columns: repeat(3, minmax(0, 1fr));
                margin-bottom: 32px;
                padding: 14px 0;
            }
            .hero-meta > div {
                border-bottom: none;
                padding: 0 8px;
                text-align: center;
                min-width: 0;
            }
            .hero-meta > div:last-child {
                padding-bottom: 0;
            }
            .hero-meta > div:first-child { padding-left: 8px; }
            .hero-meta > div:last-child { border-right: none; padding-right: 8px; }
            .meta-big { font-size: 22px; margin-bottom: 4px; }
            .meta-sm { font-size: 10px; letter-spacing: 0.03em; }
        }

        #download { scroll-margin-top: 104px; }

        /* ========== Store badges ========== */
        .stores {
            display: flex;
            gap: 12px;
            flex-wrap: wrap;
            align-items: center;
            max-width: 620px;
        }
        .cta-block .stores { margin-left: auto; margin-right: auto; }
        .store-link {
            display: inline-flex;
            align-items: center;
            justify-content: center;
            flex: 1 1 160px;
            max-width: 200px;
            min-height: 54px;
            transition: transform 0.25s ease;
        }
        .store-link:hover { transform: translateY(-2px); }
        .store-link img {
            height: 54px;
            width: auto;
            max-width: 100%;
            display: block;
        }
        @media (max-width: 640px) {
            .hero .stores { justify-content: flex-start; gap: 10px; }
            .hero .stores.stores--single { justify-content: center; max-width: 100%; }
            .store-link { flex-basis: 140px; max-width: 180px; min-height: 46px; }
            .store-link img { height: 46px; }
            .stores.stores--single .store-link { flex: 0 1 210px; max-width: 210px; min-height: 54px; }
            .stores.stores--single .store-link img { height: 54px; }
        }
        @media (max-width: 400px) {
            .store-link { flex-basis: 120px; max-width: 160px; min-height: 42px; }
            .store-link img { height: 42px; }
            .stores { gap: 8px; }
        }

        /* ========== Hero visual: editorial image ========== */
        .hero-collage {
            position: relative;
            aspect-ratio: 4 / 5;
            width: 100%;
            max-width: 560px;
            margin-left: auto;
            overflow: visible;
            isolation: isolate;
        }
        .hero-collage img { object-fit: cover; position: absolute; }
        .hc-a {
            top: 0; left: 0;
            width: 82%; height: 100%;
            z-index: 2;
            box-shadow: 0 26px 70px -30px rgba(26,20,24,0.28);
        }
        .hc-b {
            right: 0; bottom: 11%;
            width: 34%; height: 42%;
            z-index: 3;
            border: 8px solid var(--canvas);
            box-shadow: 0 22px 48px -24px rgba(26,20,24,0.34);
        }
        @media (max-width: 540px) {
            .hero-collage {
                aspect-ratio: 4 / 5;
                max-width: 440px;
            }
            .hc-a { width: 86%; height: 100%; }
            .hc-b {
                width: 34%;
                height: 38%;
                right: 0;
                bottom: 8%;
                border-width: 6px;
            }
        }
        @media (max-width: 400px) {
            .hero-collage { aspect-ratio: 4 / 5; }
        }

        /* ========== Section base ========== */
        section {
            padding: clamp(56px, 8vw, 112px) 0;
            position: relative;
        }
        section[id] { scroll-margin-top: 104px; }
        .section-head {
            display: grid;
            grid-template-columns: auto 1fr;
            gap: 0 clamp(32px, 6vw, 96px);
            padding-bottom: clamp(24px, 4vw, 56px);
            margin-bottom: clamp(24px, 4vw, 56px);
            border-bottom: 1px solid var(--hair);
        }
        .section-head h2 { max-width: 28ch; }
        .section-head .lead { color: var(--ink-soft); font-size: clamp(15px, 1.3vw, 17px); max-width: 52ch; margin-top: 16px; }
        @media (max-width: 680px) {
            .section-head { grid-template-columns: 1fr; gap: 16px; }
            .section-head .lead { grid-column: 1 / 2; margin-top: 4px; }
        }

        /* ========== Features (editorial list) ========== */
        .features { display: flex; flex-direction: column; }
        .feat {
            display: grid;
            grid-template-columns: 80px minmax(0, 1fr) minmax(0, 1.4fr);
            align-items: baseline;
            gap: clamp(16px, 3vw, 48px);
            padding: 28px 0;
            border-top: 1px solid var(--hair);
        }
        .feat:last-child { border-bottom: 1px solid var(--hair); }
        .feat-num {
            font-family: var(--serif);
            font-weight: 400;
            font-style: italic;
            font-size: 26px;
            color: var(--pink-deep);
            letter-spacing: 0;
        }
        .feat h3 { max-width: 22ch; }
        .feat p { margin: 0; max-width: 54ch; color: var(--ink-soft); font-size: 16px; line-height: 1.6; }
        @media (max-width: 800px) {
            .feat { grid-template-columns: 48px 1fr; gap: 12px 20px; padding: 28px 0; }
            .feat p { grid-column: 2 / 3; margin-top: 10px; }
        }

        /* ========== How it works — timeline ========== */
        .how { position: relative; background: var(--cream); }
        .how::before, .how::after {
            content: ""; position: absolute; left: 0; right: 0; height: 1px; background: var(--hair);
        }
        .how::before { top: 0; }
        .how::after { bottom: 0; }

        .timeline { display: grid; grid-template-columns: repeat(3, 1fr); gap: 48px; position: relative; }
        @media (max-width: 820px) { .timeline { grid-template-columns: 1fr; gap: 40px; } }
        .step { position: relative; z-index: 1; text-align: left; }
        .step-marker {
            display: flex; align-items: center; gap: 14px;
            margin-bottom: 28px;
        }
        .step-dot {
            width: 14px; height: 14px; border-radius: 50%;
            background: var(--canvas);
            border: 2px solid var(--pink-deep);
            flex-shrink: 0;
            box-shadow: 0 0 0 4px var(--cream);
        }
        .step-index { font-family: var(--serif); font-style: italic; font-size: 14px; color: var(--muted); letter-spacing: 0.04em; }
        .step h3 { margin-bottom: 12px; max-width: 16ch; }
        .step p { color: var(--ink-soft); font-size: 15px; max-width: 40ch; }

        /* ========== Audience — pull quote ========== */
        .audience-grid {
            display: grid;
            grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
            gap: clamp(32px, 6vw, 88px);
            align-items: center;
        }
        @media (max-width: 900px) { .audience-grid { grid-template-columns: 1fr; } }

        .pullquote {
            font-family: var(--serif);
            font-weight: 400;
            font-size: clamp(26px, 3.4vw, 40px);
            line-height: 1.25;
            color: var(--ink);
            letter-spacing: -0.01em;
            margin: 0 0 40px;
        }
        .pullquote em { color: var(--pink-deep); font-style: italic; }

        .benefit-list { list-style: none; padding: 0; margin: 0; border-top: 1px solid var(--hair); }
        .benefit-list li {
            display: grid;
            grid-template-columns: 28px 1fr;
            align-items: baseline;
            gap: 18px;
            padding: 20px 0;
            border-bottom: 1px solid var(--hair);
        }
        .benefit-list li strong { font-weight: 600; display: block; margin-bottom: 4px; }
        .benefit-list li span { color: var(--ink-soft); font-size: 15px; line-height: 1.55; }
        .benefit-check {
            font-family: var(--serif);
            font-style: italic;
            font-size: 18px;
            color: var(--pink-deep);
            line-height: 1;
            padding-top: 4px;
        }

        .audience-media {
            aspect-ratio: 4 / 5;
            position: relative;
            overflow: hidden;
        }
        .audience-media img { width: 100%; height: 100%; object-fit: cover; }

        /* ========== Reviews ========== */
        .reviews {
            display: grid;
            grid-template-columns: repeat(3, 1fr);
            gap: 40px 56px;
        }
        @media (max-width: 900px) { .reviews { grid-template-columns: 1fr; gap: 40px; } }
        .review { padding-top: 8px; }
        .review-mark {
            font-family: var(--serif);
            font-weight: 400;
            font-size: 72px;
            line-height: 0.72;
            color: var(--pink);
            display: block;
            margin-bottom: 8px;
        }
        .review p {
            font-family: var(--serif);
            font-style: italic;
            font-size: clamp(17px, 1.55vw, 20px);
            line-height: 1.45;
            color: var(--ink);
            margin-bottom: 24px;
        }
        .review-who {
            display: flex; align-items: center; gap: 14px;
            font-size: 12px;
            letter-spacing: 0.14em;
            text-transform: uppercase;
            color: var(--muted);
        }
        .review-who::before {
            content: ""; width: 28px; height: 1px; background: var(--muted-light); flex-shrink: 0;
        }

        /* ========== FAQ ========== */
        .faq-list { border-top: 1px solid var(--hair); }
        .faq-item { border-bottom: 1px solid var(--hair); }
        .faq-item summary {
            cursor: pointer;
            padding: 28px 0;
            font-family: var(--serif);
            font-size: clamp(19px, 2vw, 24px);
            font-weight: 500;
            color: var(--ink);
            letter-spacing: -0.01em;
            list-style: none;
            display: flex;
            justify-content: space-between;
            align-items: flex-start;
            gap: 32px;
            line-height: 1.3;
        }
        .faq-item summary::-webkit-details-marker { display: none; }
        .faq-item summary::after {
            content: "";
            flex-shrink: 0;
            width: 22px; height: 22px;
            border: 1px solid var(--ink);
            border-radius: 50%;
            background-image: linear-gradient(to right, var(--ink) 40%, transparent 40%, transparent 60%, var(--ink) 60%),
                              linear-gradient(to bottom, var(--ink) 40%, transparent 40%, transparent 60%, var(--ink) 60%);
            background-size: 10px 1px, 1px 10px;
            background-repeat: no-repeat;
            background-position: center;
            transition: transform 0.25s;
            margin-top: 4px;
        }
        .faq-item[open] summary::after { transform: rotate(90deg); background-image: linear-gradient(to right, var(--ink) 40%, transparent 40%, transparent 60%, var(--ink) 60%); background-size: 10px 1px; }
        .faq-body { padding: 0 60px 32px 0; color: var(--ink-soft); font-size: 16px; line-height: 1.7; max-width: 70ch; }
        @media (max-width: 640px) { .faq-body { padding-right: 0; } }
        @media (max-width: 640px) {
            .faq-item summary {
                padding: 22px 0;
                gap: 14px;
            }
        }

        /* ========== Final CTA ========== */
        .cta-section { padding-top: 0; }
        .cta-block {
            padding: clamp(64px, 7vw, 132px) 24px;
            text-align: center;
            position: relative;
        }
        .cta-block::before, .cta-block::after {
            content: ""; position: absolute; left: 50%; transform: translateX(-50%);
            width: 1px; height: 48px; background: var(--hair);
        }
        .cta-block::before { top: 0; }
        .cta-block::after { bottom: 0; }
        .cta-label {
            display: inline-block; margin-bottom: 20px;
            font-size: 12px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--muted);
        }
        .cta-block h2 {
            font-size: clamp(35px, 6.5vw, 88px);
            font-weight: 500;
            margin: 0 auto 20px;
            line-height: 1.05;
        }
        .cta-block h2 em { color: var(--pink-deep); font-style: italic; font-weight: 400; }
        .cta-block p { max-width: 48ch; margin: 0 auto 48px; color: var(--ink-soft); font-size: 16px; }
        .cta-block .stores { justify-content: center; }
        @media (max-width: 640px) {
            .cta-block { padding: 52px 0; }
            .cta-block p { margin-bottom: 32px; }
            .cta-block::before, .cta-block::after { display: none; }
        }

        /* ========== Footer ========== */
        footer {
            background: var(--ink);
            color: #9C9C9C;
            padding: 72px 0 48px;
        }
        footer h4 {
            font-family: var(--sans);
            font-weight: 500;
            font-size: 12px;
            color: #9C9C9C;
            letter-spacing: 0.18em;
            text-transform: uppercase;
            margin: 0 0 22px;
        }
        footer a { color: #F8F7F4; }
        footer a:hover { color: var(--pink); }
        .footer-grid {
            display: grid;
            grid-template-columns: 1.5fr 1fr 1fr 1fr 1fr;
            gap: 40px;
            padding-bottom: 64px;
            border-bottom: 1px solid #333330;
        }
        @media (max-width: 1000px) { .footer-grid { grid-template-columns: 1.5fr 1fr 1fr; gap: 36px 32px; } }
        @media (max-width: 640px) { .footer-grid { grid-template-columns: 1fr 1fr; gap: 32px 24px; } }
        @media (max-width: 400px) { .footer-grid { grid-template-columns: 1fr; } }
        .footer-lead .brand { color: #F8F7F4; font-size: 26px; }
        .footer-lead .brand svg { color: #F8F7F4; }
        .footer-lead p { color: #9C9C9C; max-width: 30ch; margin-top: 16px; font-size: 15px; line-height: 1.6; }
        .footer-col ul { list-style: none; padding: 0; margin: 0; }
        .footer-col li { margin-bottom: 10px; font-size: 14px; }
        .footer-bottom {
            padding-top: 28px;
            display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap;
            font-size: 12px; color: #6E6D68;
            letter-spacing: 0.04em;
        }
        .footer-disclaimer {
            max-width: 1280px; margin: 32px auto 0; padding: 0 32px 32px;
            font-size: 12px; color: #6E6D68; line-height: 1.6;
        }
        @media (max-width: 640px) {
            footer { padding-top: 56px; }
            .footer-grid { padding-bottom: 40px; }
            .footer-disclaimer {
                margin-top: 24px;
                padding: 0 20px 24px;
            }
        }

/* ===== "С чем это носить?" tool ===== */
.wtw-chips { display: flex; flex-wrap: wrap; gap: 10px; margin-bottom: 32px; }
.wtw-chip { font-family: var(--sans); font-size: 14px; font-weight: 500; padding: 10px 18px; border-radius: 999px; border: 1px solid var(--hair); background: var(--surface); color: var(--ink-soft); cursor: pointer; transition: background .2s, color .2s, border-color .2s; }
.wtw-chip:hover { border-color: var(--ink); color: var(--ink); }
.wtw-chip.is-active { background: var(--ink); color: var(--canvas); border-color: var(--ink); }
.wtw-panel { display: none; }
.wtw-panel.is-active { display: block; }
.wtw-panel h3 { margin: 0 0 20px; }
.wtw-cards { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 20px; margin: 0 0 32px; }
.wtw-card { background: var(--surface); border: 1px solid var(--hair); border-radius: 18px; padding: 30px 28px; }
.wtw-tag { display: block; font-family: var(--sans); font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--pink-deep); font-weight: 500; margin-bottom: 12px; }
.wtw-card p { margin: 0; color: var(--ink); font-size: clamp(15px, 1.4vw, 17px); line-height: 1.5; }
@media (max-width: 720px) { .wtw-cards { grid-template-columns: 1fr; gap: 12px; } }
.wtw-cta { display: inline-flex; align-items: center; font-size: 13px; font-weight: 500; padding: 14px 28px; border-radius: 999px; background: var(--ink); color: var(--canvas); letter-spacing: .04em; text-transform: uppercase; text-decoration: none; transition: background .2s; }
.wtw-cta:hover { background: var(--pink-deep); color: #fff; }

/* ===== "Читайте также" (pillar → blog) ===== */
.readmore-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin-top: 8px; }
.readmore-card { border-top: 1px solid var(--hair); padding-top: 20px; }
.readmore-card .tag { display: block; font-size: 11px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--muted); margin-bottom: 10px; }
.readmore-card h3 { font-size: clamp(16px, 1.6vw, 20px); margin: 0 0 12px; line-height: 1.3; }
.readmore-card a { color: var(--ink); text-decoration: none; }
.readmore-card a:hover { color: var(--pink-deep); }
.readmore-card .readmore-link { display: inline-flex; align-items: center; gap: 6px; font-size: 13px; font-weight: 500; color: var(--pink-deep); text-transform: uppercase; letter-spacing: 0.04em; text-decoration: none; }
.readmore-card .readmore-link::after { content: "→"; transition: transform 0.2s; }
.readmore-card .readmore-link:hover::after { transform: translateX(3px); }
@media (max-width: 860px) { .readmore-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 560px) { .readmore-grid { grid-template-columns: 1fr; } }